[Dublin, IRELAND] - Alltech, the global animal health company is continuing to drive its promotion as title sponsor of the Alltech FEI World Equestrian Games by announcing the Irish pavilion as part of the 'Alltech International Boulevard - A Celebration of the Horse'at the Fáilte Ireland Dublin Horse Show (August, 8-12). The Alltech International Boulevard is a vision - a vision representing the passion, performance and excellence of the finest horse sporting event in the world that will take place in the horse capital of the world - Kentucky.

The Irish pavilion will be one of the many countries represented at the Alltech International Boulevard. Joe Walsh, chairman of Horse Sport Ireland was present at the Fáilte Ireland Dublin Horse Show, to discuss this programme with Dr. Pearse Lyons, president of Alltech and Catherine Keogh, global marketing director of Alltech.

Dr. Lyons, president of Alltech and Joe Walsh, chairman of Horse Sport Ireland at the Fáilte Ireland Dublin Horse Show

The Boulevard will be a central focus of the Games village, where exhibits from around the world will display their business. Some of these include specialists in feed technology, horse industry associations as well as ambassadors representing tourism and culture worldwide. Visitors will also experience Kentucky from the story of the Bluegrass to its Bourbon.

The Games will be held in Lexington, Kentucky from 25th September to 10th October in 2010. Riders from around the world will compete in the eight disciplines that comprise the Games including: show-jumping, dressage, eventing, driving, endurance, vaulting, reining and for the first time in concurrence with the other seven, para-equestrian disciplines.